Seagram’s Escapes recently launched the new Jamaican Me Happiness Collection inspired by and including the brand’s #1 best-selling flavor: Jamaican Me Happy. The pack includes three additional new varieties top-noted with bright and juicy summer fruit flavors: Jamaican Me Smile top-noted with orange flavor; Jamaican Me Sunny featuring tropical pineapple flavor; and Jamaican Me Glow boasting passionfruit flavor, the company states.
“The Collection treats fans to Jamaican Me-inspired flavor varieties with great-tasting fruit twists,” said Jaime Polisoto, Seagram’s Escapes brand director, in a news release. “We know this collection will drive excitement and trial among even more consumers including lapsed fans who will be reminded of how much they love Jamaican Me Happy.”
The Jamaican Me Happiness Collection is available year-round in a 12-count variety pack of 11.2 bottles or 12 oz cans as well as a 24-count club variety pack of bottles, according to the company. Jamaican Me Sunny will join Jamaican Me Happy as a 7.5 oz can option to drive sampling and trial.
Social media promotion, paid media, in-store advertising and retail sampling programs will support the launch across the U.S. Additionally, to further incentivize trial, a $5 consumer rebate will be offered for the variety 12-packs.