Former Breakthru Executive Joins SipTequila

Compoveda Tequila and its affiliate company SipTequila have announced two talent moves as part of their continued growth strategy for 2023. Former Breakthru executive Maggie Lapcewich joins the Board of Directors as the lead independent director and the company promoted Carolyn Kissick to SVP, Product and Partnerships.

Lapcewich, formerly EVP, Chief Growth Officer of Breakthru Beverage Group, joined the Board of Directors. Lapcewich has more than 30 years in the beverage alcohol industry, with roles such as President Diageo Canada, President Global Tequilas, President U.S. National Accounts and General Manager for several U.S. markets and regions for Diageo, following sales leadership at E&J Gallo Winery. 

At Breakthru, Maggie oversaw the development of the company’s strategic plan and commercial capabilities. “I’m honored to be advising this amazing team of Tequila enthusiasts and thought leaders to accelerate Compoveda’s growth globally. In addition, there is an incredible opportunity to collaborate and innovate with other brands and partners who look to capitalize on the emerging trends in eCommerce alongside,” said Lapcewich.  

Kissick is a Tequila industry veteran with more than 13 years of experience in the global market. Mid-pandemic she relocated to the heart of Jalisco to work closely with producers and now leads Compoveda and SipTequila on the ground in product development and supply chain logistics. “I’m an advocate for the agave plant, the history, tradition and hard work that turns this plant into the beautiful liquid that has helped define so much of Mexico’s culture, and also for the successful interpretation into the U.S. market,” Kissick says. “Tequila is fun, Tequila is blooming, and we are doing the same.”


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