Southern Glazer’s Ecommerce Platform Surpasses 3 Billion in Revenue

Southern Glazer’s Wine & Spirits (Southern Glazer’s) has announced that its B2B eCommerce platform has passed the $3 billion revenue mark in 2022, following continued adoption among the company’s customer base.

In 2022, 82,000 hospitality customers place orders on, purchasing more than 61,000 products and resulting in more than 17 million cases delivered. Sales consultants were able to generate over a million proposals through the platform, leading to 70,000 new points of distribution in 2022.

“We are thrilled with the way our sales consultants use Proof to expand relationships with their customers and showcase our world-class portfolio of brands,” said John Wittig, Chief Commercial Officer, Southern Glazer’s. “We will continue to invest in industry-leading functionality to equip our sales team and enhance the Proof® platform as we aim to strengthen the bond between Southern Glazer’s, our customers and suppliers in 2023 and beyond.”



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