New Riff Names Prestige Distributor

Prestige-Ledroit Distributing announced its appointment as the exclusive Mid-Atlantic distributor for New Riff Distilling, producer of New Riff Whiskeys. The partnership aligns both companies by combining the strength of Prestige-Ledroit’s Mid-Atlantic relationships and the New Riff’s whiskeys. New Riff crafts a range of whiskeys—Bourbon, Rye, and Malted Rye and a host of specialty recipes—as well as Kentucky Wild Gin.

Chris Schmid, SVP at Prestige-Ledroit, “New Riff set out to put a new riff on an old tradition and they have done exactly that. Their handmade whiskeys, while entirely modern, are deeply rooted in tradition. Utilizing some forgotten historic production methods to create compelling whiskeys with an ever growing and cult-like following. In a very short time they have significantly contributed to the landscape of Kentucky distilleries and it is abundantly clear that they are not slowing down. We are thrilled to represent them in the Mid-Atlantic and bring their whiskeys to a very eager marketplace.”


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