Pernod Ricard USA has announced the appointment of Kathryn Brown as Head of Content Strategy and Activation.
In her new role, Brown will be responsible for The Mix, Pernod Ricard’s in-house creative agency, focused on accelerating omnichannel personalization at scale and building built-for-platform content across critical consumer and commerce touchpoints. Brown will be based in the New York City office.
Reporting directly to Kristen Colonna, Vice President, Marketing Accelerator, Brown joins Pernod Ricard USA with 20 years of experience most recently acting as Managing Director at BBDO Worldwide.
“Kathryn’s impressive career as a marketer and her deep understanding of the intersection of creative and media effectiveness will undoubtedly have a positive impact on unlocking insight led, highly engaging content that builds our brands and builds our business,” said Colonna. “We’re thrilled to have Kathryn join the Pernod Ricard USA team and further our ambition of delivering consumer and shopper experiences that accelerate our conversion and growth.”
“I’m thrilled to be making the leap from the Agency world to Pernod Ricard USA,” said Brown. “I was immediately drawn to the spirit of conviviality and the opportunity to work across an iconic set of brands to establish a culture of creative excellence and drive business results.”