Breakthru Names Michelle Ried Senior Director

Breakthru Beverage Group has announced the appointment of Michelle Ried to the role of Senior Director of Analytics and Insights. In this role, Ried will report to Samuel Anderson, Vice President, Commercial Excellence, and focus on leading and enhancing Breakthru’s analytics strategy to create a superior data-driven culture. This appointment is part of Breakthru’s overarching commitment to building stronger analytics and insights capabilities across the enterprise.

“Michelle’s appointment further strengthens BBG’s A&I function by inspiring an analytical mindset, where consumer and sales insights are used to drive better business decisions that grow supplier and customer partnerships and revenue,” said Samuel Anderson, Vice President, Commercial Excellence. “Analytics & Insights (AI) is an essential business function required for delivering on our suppliers’ and customers’ expectations and for staying calibrated to the end consumer.”



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