“Procera is proudly African, distilled by our dedicated team at Kenya’s first craft distillery,” said Guy Brennan, Procera Founder. “With our unique blend of botanicals and ingredients, it is the ultimate expression of the African terroir – from the plains of Morocco in the northwest to the Indian Ocean islands in the southeast.”
Procera’s expansion into Massachusetts follows a launch in New York City, which resulted in placements at cocktail bars such as Bemelmans, Le Pavillion, Baccarat and the Campbell Apartment. In Massachusetts, Procera is represented by the Classic Wine Imports Division of Martignetti Companies.
“We are thrilled to bring this amazing brand into the Classic Division and Martignetti Companies’ portfolio,” said Jim Hickey, Sr. Vice President – Spirits, Martignetti Companies. “Procera Gin is an especially unique, luxury product and founded with an eye toward economic development by sourcing amazing ingredients from local farmers. As we introduce this gin to Massachusetts consumers, we anticipate a very positive reaction from our customers, and we are so excited about the future of this new collaboration.”
Procera uses fresh Juniperus Procera along with a dozen botanicals, sourced from across the African continent:
- Pink Peppercorn from Madagascar
- Coriander and Orris Root from Morocco
- Juniper, Swahili Lime, Pixie Orange, and Green Tea from Kenya
- Acacia Honey from Somalia
- Cardamom and Mace from Zanzibar
- Selim Pepper from Nigeria
A commitment to sustainability is at the core of Procera’s mission. The brand has partnered with the Kijabe Forest Trust, an organization founded to protect the native forest of Kijabe, where much of the juniper is sourced, from illegal poaching of animals and trees; to date, more than 10,000 Juniperus Procera trees have been planted (one per bottle sold).