Breakthru Acquires J.J. Taylor’s Minnesota Beer Business

Breakthru Beverage Group and J.J. Taylor Companies announced they have signed an agreement for Breakthru to acquire and integrate J.J. Taylor’s Minnesota beer business into Breakthru Beverage. The move comes as the company continues to expand service capabilities to customers and supplier partners in the Midwest. Expected to close later this spring, the deal also expands operational capabilities to Twin Cities beer distribution as Breakthru consolidates its beer portfolio into J.J. Taylor’s 600,000 square-foot warehouse.

“There’s great synergy between our companies in Minnesota,” says Tom Bené, Breakthru Beverage Group President and CEO. “This combination will dramatically enhance operations in the Twin Cities and reinforces our commitment to this market as we deploy our full suite of best-in-class capabilities and digital resources to help supplier and customer partners better reach their target consumers and drive results. This is another strong step in our overall growth agenda, where we remain focused on strengthening our position throughout the United States and Canada.”

Upon completion of the acquisition, Breakthru will begin migrating its beer portfolio to the J.J. Taylor warehouse. The company will have a portfolio of more than 65 domestic, imported and local and national craft beer brands.


“We are pleased with the sale of our Minnesota business to Breakthru and are confident the newly combined team will continue our legacy of ‘First Choice’ service in the Twin Cities,” notes John Taylor, J.J. Taylor Companies Chairman, President and CEO.

Breakthru intends to rely on the J.J. Taylor team—including Chris Morton and Bob Thies, who will assume leadership roles once the deal is closed—with the goal of expanding their associate salesforce. At this time, both Breakthru’s Minnesota operations and J.J. Taylor will remain focused on business as usual, with the transaction expected to close this spring, subject to usual and customary closing conditions.

The financial details have not been disclosed at this time.



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