VSPT Wine Group, a collective of wineries from Chile and Argentina, has announced a new commercial agreement with Southern Glazer’s Wine & Spirits. Beginning this March, Southern Glazer’s will be VSPT Wine Group’s national and exclusive distributor for the brands Viña San Pedro, Cabo de Hornos, 1865 and GatoNegro. In addition to this portfolio, the company will distribute Viña Leyda and the Argentinian brand Graffigna.
The agreement is part of the framework for a new American strategy from the Chilean group, which will begin operating an office in Miami, Florida. VSPT’s new commercial U.S. office is a move toward strengthening distribution and side-by-side work with its new partner, the company says.
“This is an unprecedented step for VSPT and we are very motivated,” says Andrés Tauber, the new President of VSPT U.S. “We have been researching the design of a new commercial strategy for a long time, and we are convinced that with Southern Glazer’s, it will be successful. Expectations are high, but we believe we have the right team and brands to achieve our business goals.”
The U.S. team will be headed by Tauber, along with Roberto Catalani as Vice President, Marketing and longtime wine industry executive John Dougherty, who was recently appointed as Vice President and Commercial Strategist. Under this leadership, VSPT Wine Group plans to build out its U.S. based team. They will focus their efforts on driving the commercial and marketing strategy to promote the group’s wine portfolio in the U.S.