Southern Glazer’s Renews Agreement with Campari America

Southern Glazer’s Wine & Spirits announced that it has renewed its distribution agreement with Campari America, a U.S. subsidiary of Davide Campari-Milano N.V. The renewal comes after more than three decades of working together and signifies a long-term commitment to the mutually beneficial relationship between Southern Glazer’s and Campari America, according to the company.

“Working with partners like Campari America, who share our values and appreciate the rewards that come from maintaining long-term and collaborative business relationships, creates the best results,” says Wayne E. Chaplin, Chief Executive Officer, Southern Glazer’s. “I am very proud of what we’ve accomplished together and look forward to continuing our work well into the future.”

“Southern Glazer’s has been a fantastic steward of the Campari portfolio for more than 30 years,” says Ugo Fiorenzo, Managing Director, Campari America. “Following our expanded relationship announced in 2017, we’ve seen measurable growth across all channels, particularly national accounts and the on-premise. We are confident that Southern Glazer’s is the right partner to help us continue on that trajectory.”

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“Campari America has a phenomenal portfolio of brands consumers know and love,” adds Gene Sullivan, Chief Sales and Marketing Officer, Southern Glazer’s. “We will continue to put our expert route-to-market capabilities and industry-leading Proof eCommerce platform to work in order to sustain long-term growth for Campari America’s business.”

“We look forward to working with Southern Glazer’s to build on the success we’ve established and ensure we continue to realize the full potential of the Campari portfolio for many years to come,” says Dan Butkus, Vice President of Sales, Campari America.

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