ReserveBar is known for their premium offerings. Minibar Delivery facilitates deliveries by partnering with more than 2,800 retail partner locations nationwide, including independent liquor stores and national brands.
The acquisition accelerates ReserveBar’s expansion of its retailer fulfillment network and planned introduction of on-demand delivery capabilities, the company says.
The two companies plan to link their retailers, customer bases, technology and delivery modalities. Minibar Delivery will now offer an even larger selection of products, including limited editions, new launches, and celebrity-owned spirits, as well as ReserveBar’s personalized and engraved bottles and gift offerings.
In addition, suppliers will have access to both companies’ suite of marketing tactics, data and business intelligence and technology solutions.
The merger also creates a larger retail footprint. This is expected to bring the combined number of retailer locations to 5,000-plus by the end of next year, serving virtually all legal drinking age consumers in states that permit shipping and delivery of spirits, wine, champagne, ready-to-drink cocktails, beer and hard seltzers.
“This acquisition is born out of synergies generated by the complementary e-commerce segments we serve,” says Lindsay Held, CEO and co-founder. “ReserveBar primarily focuses on premium and luxury spirits, utilizing ground shipping fulfillment, while Minibar Delivery has focused on meeting the customer’s everyday needs for wine, spirits, beer, and ready-to-drink cocktails (RTDs), with on-demand delivery. Together, we can provide our clients with the best purchasing experience in the market.”
The acquisition will further accelerate ReserveBar’s deployment of its API technology that allows third parties to offer customers the chance to purchase beverage alcohol online in a compliant fashion, the company says.
“ReserveBar is, at its core, a technology company, and we are excited that our planned technology integrations will be extremely powerful for both companies, our partners, and our customers,” says Derek Correia, president of ReserveBar. “The Minibar Delivery acquisition supports our strategic growth across other fronts, including retail footprint expansion, local delivery, consumer data, and business intelligence, and, importantly, talent.”
Demeter Advisory Group served as financial advisor to ReserveBar, and Loeb & Loeb LLP served as legal counsel. TAP Advisors served as financial advisor to Minibar Delivery, and Goodwin served as legal counsel.
This follows recent news from the company, as ReserveBar closed Series B financing.