Breakthru Extends Partnership with Treasury Wine Estates

Breakthru Beverage Group and Treasury Wine Estates (TWE) today announced the three-year extension of their partnership.

Breakthru currently represents Treasury’s award-winning portfolio of wines across its U.S. footprint, excluding Connecticut.

“We are excited to continue to build on the strong foundation we have established with Treasury and believe we are in an excellent position to support their growth ambitions,” says E. Lloyd Sobel, EVP, Chief Commercial Officer at Breakthru. “This extension is a direct result of the work of our incredible associates, who have embraced our performance-driven culture in executing on behalf of our partners.”


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