Cannabis Sommelier Certification Creating New Class of Cannabis Professional

Ganjier, a multi-faceted, expert-led cannabis training akin to the wine sommelier, has officially opened up registration for the 2022 class in order to train a new class of cannabis professional — the “Master of Cannabis Service.” 

“By certifying Ganjiers, we are creating an army of voices that deeply understand every aspect of cannabis quality and can use that expert-experience to provide the highest level of service to consumers,” says Max Simon, CEO and Co-Founder of Green Flower. “This is why there is so much excitement and demand around the Ganjier program, why we have seen such a deepening level of support from the Ganjier Council, and why we have had to double capacity for this incoming class.”

A Ganjier is trained and certified to assess the quality of cannabis products, and to provide accurate, trustworthy and valuable service to all levels of consumers to help them better navigate the myriad choices, products and consumption methods, the organization says.


The process to become a Certified Ganjier consists of online training, skill assessment and live, hands-on instruction in the heart of the Emerald Triangle, all conducted by 18 experts and artisans in the field, encompassing: history, genetics, cultivation, processing, consumption, service, and more.

“The legal cannabis industry is flooded with mid-grade product parading as top shelf, and true connoisseur cannabis is being drowned out,” says Green Flower’s Derek Gilman, the Managing Director of Ganjier. “Every other epicurean industry, such as coffee, wine, beer, or chocolate has trained professionals that assess the quality and guide consumers in their experience and their product choices. That hasn’t existed in cannabis before Ganjier.” 

The 2021 Ganjier class sold out in just two weeks, with students spending the balance of the year going through the certification process and graduating in September 2021. By the end of the year, over 100 people will be Certified Ganjiers, and the 2022 class will create the next generation of leaders and connoisseurs for the industry. 


“I just completed my live training and it was one of the most rewarding experiences ever,” says Elizabeth Rice, Sales Director at Curaleaf, Executive MBA, and Ganjier-in-Training. “The trip we made to Sunnabis farms was a huge highlight, especially as a crop is almost ready to harvest! I am forever grateful for my experience in the Ganjier program.”

The Ganjier Certification Program gives students the opportunity to:

  • Understand how to properly and objectively assess cannabis flower and concentrates
  • Become a master of cannabis service, which enhances their value to their employer, their business, and the industry as a whole
  • Join a community that is dedicated to the craft, culture and passion of cannabis

“A Ganjier is a cannabis culturalist…someone skilled and versed in all things involving cannabis,” says Kevin Jodrey, cultivator, breeder, and Founding Member of The Ganjier Council. “Not just the consumption of cannabis, but also the ability to take this information and transfer it to other people in order to develop an appreciation of the craft and the product to help further and develop the industry as we move forward.”

To learn more about Ganjier, the Ganjier Council, curriculum, and live training/certification, visit Ganjier’s website.


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