Southern Glazer’s Wine & Spirits has launched a new content section on SGProof.com, created specifically to highlight the company’s minority- and women-owned supplier partners.
The new initiative will provide minority- and women-owned brands the opportunity to promote their products through editorial content on the eCommerce platform.
The offering, available at no cost, is part of “A Case for Change,” Southern Glazer’s strategy launched in 2020 to drive commercial success and growth for an expanded portfolio of minority- and women-owned brands.
“Retailers are interested in diversifying their shelves, and Southern Glazer’s is delivering an increased selection of minority- and women-owned brands,” says April Alejandro, Vice President, Multicultural Center of Excellence, Southern Glazer’s Wine & Spirits. “I am proud to share that 60 percent of the new suppliers who have been onboarded into the SGWS family year-to-date are minority- and women-owned, and we look forward to elevating their brands on SGProof.com.”
Minority- and women-owned suppliers can now showcase brand content, including videos, recipes, articles, educational material and awards on SGProof.com. Each month, a content teaser will be earmarked for minority- and women-owned brand content that will feature across the platform’s various wine and spirits landing pages.
SGProof.com, a B2B eCommerce experience launched in 2019, currently serves 142,000 customer accounts.
To have editorial content featured on SGProof.com and to affirm certification and classification, complete the SGWS Minority & Women Ownership Survey here.