Devil’s Foot Beverages Partners with AlaBev

Devil’s Foot Beverage Company, an Asheville-based craft soda maker specializing in farm-to-can beverages, has announced a new partnership with AlaBev, an Alabama food and beverage distributor.

Devil’s Foot craft sodas start hitting the shelves of AlaBev’s retail customers this week.

This fulfills a “new sweet spot” in AlaBev’s portfolio, the company says, with a healthier, non-alcoholic craft beverage that also functions as a cocktail and mocktail mixer. 


“We’re really excited to see Devil’s Foot in stores throughout our home state – it’s been a longtime goal for us,” says Co-founder and Alabama-born Ben Colvin. “We’re proud to partner with AlaBev, especially because of their time-tested commitment to taking such good care of their retail customers. We’re grateful for the strong relationships that we were raised with in Alabama, and that’s what we’re carrying forward with Devil’s Foot – working directly with the farmers and growers, making sure that we’re doing business in a sustainable way, and giving back to the local community as much as we can.” 

Officially launching in Asheville in 2017 with their Classic Ginger Beer, Devil’s Foot now produces ten flavors of craft soda, all of which are made with local, organic roots and fruits and have 20 grams of sugar or less per can.

In addition to their Classic Ginger Beer flavor, the lineup includes Fuego Ginger Beer, Blackberry Ginger Beer, Sparkling Black Tea & Lemonade, Sparkling Lemonade, Sparkling Limeade, Sparkling Strawberry Lemonade, Sparkling Blueberry Lemonade, Sparkling Cherry Limeade, and the new Ben’s Friends Sparkling Peach Lemonade.


The entire line of craft sodas is sweetened using fresh fruits, regionally sourced honey and organic cane sugar, avoiding high-fructose corn syrup and artificial flavors. 

“Our retail customers have come to expect excellence from us, and that makes Devil’s Foot a perfect fit for our portfolio,” says Brad Conner, AlaBev’s Brand Manager. “We love that these sodas are such a celebratory, flavorful craft beverage without being an alcoholic beverage – they definitely fill a much-needed niche in the market. At AlaBev, we know that providing a good customer experience is all about relationships, and that’s how Devil’s Foot operates, too – cultivating those long-term relationships with the farmers and the customers.” 

In addition to distribution throughout the state of Alabama, Devil’s Foot Beverage Company products can be found throughout the Carolinas. Shipping is also available nationwide, with cases of 24 (including a ‘build your own case’ feature) available at


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