Breakthru Strengthens its Centers of Excellence

Breakthru Beverage Group has been bolstering its Centers of Excellence and today announced the addition of five new roles to enhance the company’s capabilities in key areas such as Digital Marketing/E-retail, Net Revenue Management, Supply Chain Planning and Purchasing.

Tom Parker has been appointed Vice President, Commercial Excellence, United Division, and he will be leading a team of functional experts including Bradley Carduner, Director, Net Revenue Management, United, Alison Hamm, Director, Digital Marketing E-retail, United, Angela Cianci, Director, Supply Chain Management, United, and Kristin Wilson, Director, Purchasing, United.

“We continue to make strategic investments and leverage our best-in-class technology foundation to increase performance, productivity, and efficiency across our footprint,” says Brian Albenze, Breakthru Beverage Group Executive Vice President, United Division. “This new team will be a critical component as we continue to build these capabilities, expand talent and expertise, and execute with a heightened consumer focus. I’m confident that Tom, with his wealth of experience and deep industry relations, is well positioned to lead this team and continue to drive long-term sustainable growth for Breakthru and our partners.”

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