Beam Suntory Launches Basil Hayden Toast

Basil Hayden Toast

The latest entry in the Basil Hayden line is Basil Hayden Toast.

This Kentucky straight bourbon whiskey is Basil Hayden made with the use of a toasted barrel.

Also, in lieu of traditional rye grain, Basil Hayden Toast contains U.S.-grown brown rice. This imparts a hint of sweetness and a touch less spice, the company says, while a secondary toasted barrel finish draws out notes of caramelized sugar and toasted wood.

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After aging, the toasted brown rice bourbon is blended back with more brown rice bourbon, which has rested in-level four char barrels. This achieves a final product with flavor grounded in sweet vanilla and roasted notes, the company says.

“Basil Hayden Toast is truly a whiskey for fans of all taste and experience levels to share,” says Master Distiller Freddie Noe. “When my grandfather Booker Noe first made Basil Hayden, his intention was always to create bourbon that opened people’s minds to what bourbon can be. Inspired by his mission, I’ve spent many years working to produce a new bourbon that speaks to this sense of discovery.”

“The unexpected addition of brown rice, as well as the toasted barrel finish of Basil Hayden Toast does just that,” Noe adds. “It delivers an intriguing avenue into the warm and memorable bourbon sipping occasion. I encourage you to raise a toast with friends to this exciting addition to the Basil Hayden family!”

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Basil Hayden Toast also marks the debut of a packaging update for the brand that elevates the monogrammed belt. This is a nod to the metal hoops that encircle bourbon barrels. The new packaging expands across the portfolio, while leaving the liquid inside untouched.

“As one of the fastest growing super-premium bourbons on the market, Basil Hayden has been quick to respond to the increasing demand for elevated offerings in the bourbon category,” says Jonathan Marks, senior brand director for global small batch bourbon at Beam Suntory. “The launch of Basil Hayden Toast is a testament to our expanding fan base and an exciting moment in our continued journey to redefine what it means to be a whiskey.”

To celebrate the launch of Toast, Basil Hayden will partner with design studio and manufacturer, Fort Standard, to help one winner level up their entertaining space with a custom-made oak home bar crafted to show off the new toasted oak bourbon. For more information on how to enter for a chance to win, follow @basilhaydens on Instagram.

Basil Hayden Toast is 80 proof. It is now available in the U.S. at a suggested retail price of $49.99 per 750-ml. bottle.

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