D’Usse Cognac has appointed longtime executive Elaine Hamilton to serve as the brand’s Director of Talent Relations, Partner and Experiential, effective immediately.
In this role, Hamilton will manage relationships with talent and influencers on brand-building initiatives, and spearhead the execution of talent-focused, D’Usse-branded programming in a global capacity.
She will report to Roc Nation CEO Desiree Perez.
“I have had the pleasure of a 20-year career in branding, 10 of which have been with D’Usse, where I have had the pleasure of seeing the brand go from an idea to an international household brand and lifestyle,” said Hamilton. “I am proud to be a part of a team that continues to break barriers and pushes the culture forward. Teamwork is the key to 20 years of success!”
Hamilton helped launch D’Usse since its inception in 2012, and has played an integral role in growing the brand through a vast array of efforts. Over the course of her tenure with the brand, she has overseen the implementation of D’Usse VSOP and D’Usse XO offerings at international talent functions, including album release events, talent birthdays, award ceremony events, festivals, concerts, tours, private events, etcetera.
The New York City native has worked in the spirits industry for more than 20 years, supporting the marketing and branding promotional efforts across several prominent brands such as Armand de Brignac, NUVO Sparkling Liqueur, Cîroc Vodka and Hpnotiq.