“Through this groundbreaking partnership, we will leverage Southern Glazer’s established distribution network to bring our CBD beverage portfolio to retailers and consumers across the U.S. market,” says Julious Grant, chief commercial officer, Canopy Growth. “The leadership team at Southern Glazer’s shares our values, priorities, and future-forward view of the category. Together, we are committed to creating an immediate strategic route to market for Canopy’s premium CBD beverages.”
Starting with Quatreau, Southern Glazer’s will distribute Canopy Growth’s CBD beverages across seven states, with additional states in the months to come.
Canopy Growth becomes one of the first U.S. CBD beverage producers to access the nationwide network of a large-scale alcohol distributor, reaching consumers across the U.S. at mainstream retail stores. This news also comes as CBD beverages trend nationwide.
“This agreement reinforces our consumer-focused approach to identifying emerging growth areas where we can add value for our customers,” says David Chaplin, chief growth officer, Southern Glazer’s Wine & Spirits. “There is strong consumer interest in the CBD-infused beverage category, and our distribution network is uniquely positioned to deliver the most efficient and effective route-to-market for CBD suppliers and retail customers. We’re proud to align with Canopy Growth, a company well-positioned to lead this product category with a portfolio of premium, highly desirable consumer brands.”
Quatreau sparkling water contains 20 mg of U.S.-grown hemp-based CBD. The beverage comes in four flavors: Cucumber + Mint, Passion Fruit + Guava, Blueberry + Acai, and Ginger + Lime. The suggested retail price is $3.99 per 12-oz. can.
This stateside launch follows the 2020 rollout of Quatreau in Canada.
“Innovation in the beverage industry like we are seeing from Canopy Growth brings new energy to the marketplace and increases the level of consumer interest in all our products,” says John Wittig, chief commercial officer, Southern Glazer’s Wine & Spirits. “We are excited to be adding Quatreau as the first CBD-infused beverage in our portfolio.”