SGWS Scholarship Contest Promotes Racial Equality Education

SGWS Scholarship

Southern Glazer’s Wine & Spirits has opened for submissions its Southern Glazer’s C.H.E.E.R.S. to Diversity Scholarship Contest.

The deadline for entering is the end of March 2021.

This contest is part of a broader initiative, working with social impact education innovator EVERFI, to fund diversity-themed online education courses for high school students during the 2020-2021 school year in Miami-Dade and Broward Counties in Florida, and Dallas and Collin Counties in Texas.


To be eligible to participate, students in participating counties must first complete the 306: African American History and/or Diversity Foundations for High School courses offered through their high schools. Then, students submit a short essay responding to one of three prompts that asks them to reflect on what they’ve learned, and share how they can continue to support diversity in their own communities.

Four student winners will be selected by a committee of judges from Southern Glazer’s. Each winner receives a $2,500 student scholarship in the form of a Leaf 529 College Savings gift card. Teachers of the student winners will also receive a $250 DonorsChoose gift card to help fund a project of their choice.

To learn more details about the contest and eligibility visit


This initiative extends the mission of the Southern Glazer’s internal C.H.E.E.R.S. to Diversity employee program to local communities by providing educational opportunities that empower individuals to reach their fullest potential. C.H.E.E.R.S. stands for Connecting, Hardworking, Educating, Empowering, Respecting, and Serving.

SGWS also has new content now available to supplement the 306: African American History. The new 306: Continuing the Journey course extends lessons of the original 306: African American History course, teaching students about events in U.S. history from both before and after the Civil Rights Era that have shaped the experience of many Black people in the United States. This additional African American history curriculum celebrates exceptional achievements made by Black leaders, trailblazers and communities, despite an undeniable context of racism, trauma and dehumanization.

Teachers, guidance counselors, and school administrators in the available counties who are interested in implementing this program before the end of the school year should contact the following EVERFI Implementation Managers:

Southern Glazer’s, through its The Youth Alcohol Awareness and Education Foundation, Inc., has also worked with EVERFI since 2017 to bring the AlcoholEdu for High School online curriculum to schools in parts of Florida, Texas and now this school year, to New York.


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