Drizly, the nation’s largest alcohol e-commerce marketplace, announced that its on-demand delivery service is now available in Atlanta.
The expansion follows the recent legalization of online alcohol sales and delivery in Georgia and an explosive year of growth for the e-commerce alcohol category overall, with Drizly specifically experiencing sales growth of 350% year-over-year, the company reports.
Drizly goes live in Atlanta after forming partnerships with some of the city’s beverage alcohol retailers, making delivery in under 60 minutes available to the 4.4 million adults of legal drinking age within the city and surrounding suburbs, the company says.
Drizly’s initial partner retailers in Atlanta include: A&M Beverage Company, ABC Package, Atlanta Package, Fairington Wine & Spirits, HD Wine Spirits+, Canton Package, Johns Creek Wine & Crystal, Pinkies Up Beer, Racetrack Foodmart, Savi Provisions, Side Door Liquors, The Savvy Cellars, Tower Beer, Wine & Spirits and Tucker Wine, Beer & Spirits.
By state mandate, adult beverage retailers planning to handle alcohol delivery are required to have store personnel complete training protocols.
“Atlanta has been on Drizly’s radar for years now, so we were eager and ready to start connecting adults of legal drinking age with local retailers for at-home delivery as soon as legislation passed and regulations were finalized,” says Cathy Lewenberg, COO at Drizly. “Even before operating in the state, millions of potential customers have been coming to Drizly seeking to use the service. We know in these unprecedented times that consumers are looking to delivery services as a safer alternative and that this offering can be a critical diversification strategy for retailers to grow their business. We are looking forward to teaming up with our local partners to now bring that service to Atlanta residents, just in time for the new year.”
Consumers of legal drinking age across Georgia, and in a total of 1,400+ cities across North America, can visit Drizly.com or download the Drizly app (App Store and Google Play) to shop inventory from local retailers in their market for beer, wine and spirits delivered on demand. A look at recent changes in Drizly’s delivery processes to maximize customer and retailer employee safety can be found here.