Jasmin Allen has been named Senior Vice President of Hennessy.
In this role, Allen will lead the Hennessy business for Moët Hennessy USA. She will serve as the highest ranking Black executive at Moet Hennessy USA and one of the few female executives in this role within the spirits industry.
Allen began her career at Moët Hennessy in 2016 as Brand Director, Belvedere, where she executed a number of successful and award-winning campaigns to grow the brand, the company says. After a stint at BET as Vice President, Brand Strategy & Marketing, Allen returned to Moët Hennessy as Vice President of Moët & Chandon.
In her current role as Senior Vice President, Hennessy, Allen will leverage her strategic marketing and brand leadership skills as well as her extensive industry network to drive the Hennessy component of the Company’s 2030 Strategy, the company says. She will lead the Hennessy team in strategy, execution and programming to expand the brand’s consumer base, and convert existing customers to more elevated expressions of the brand.