Breakthru Beverage Announces Plans for ‘State-of-the-Art’ Facility

Breakthru Beverage Group has reached an agreement with MRP Industrial for the development of a new 282,000-square-foot facility in Middletown, DE.

The facility, which will consolidate the company’s existing Delaware operations, allows for increased efficiencies and enhanced customer service, the company says.

“Breakthru’s expansion in Delaware is a prime example of promising growth and level of investment we are committed to across all of our markets.” says Greg Baird, Breakthru Beverage Group President and CEO. “We are focused on long-term value and performance for our supplier and customer partners, and will continue to proactively seek opportunities that optimize our operations and drive results.”


Breakthru Beverage Delaware’s expansion plans come on the heels of several recent supplier additions. New partnerships along with the company’s organic growth in the market has sparked a significant increase in volume, the company says.

“We are motivated by the continued growth of our Delaware business,” says PJ Horgan, Breakthru Beverage Group Executive Vice President, Delaware. “In bringing this new facility on line, we will leverage insights from previous facility projects and employ new tools and technology to add increased capacity and support even stronger and more agile service, sales, marketing, operations, logistics, technology and training capabilities.”

“By enabling increased efficiency, growth and innovation opportunities, we will meet and exceed the needs of our suppliers and customers well into the future,” he adds. 


The new Breakthru facility is centrally located within Delaware, and is close to airports and major highways. It will also nearly double Breakthru Beverage Delaware’s current storage capacity, the company estimates, with the option for additional expansion when needed. The facility will feature expanded loading areas and new pick modules, conveyors and in-line palletizers to meet peak season demands and a 30,000-sq. ft. of cold room storage to better service the growing beer portfolio.

Beyond the warehouse operations, the facility also includes 25,000 square feet of office space. 

The project is expected to be completed in late 2021.


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