Prestige Beverage Group Appoints New Leadership for Commercial Sales, Operations

Prestige Beverage Group has announced the addition of two new hires to lead its commercial sales and operations teams.

Justin Ashton has joined as Executive Vice President of Commercial Sales: US and Canada, and Rowchelle Julian as Senior Vice President of Operations.

 “We’re excited to add Rowchelle and Justin to our substantial pool of executive talent here at Prestige,” says Mike Morgan, President of Prestige Beverage Group. “Collectively, they bring a wealth of industry experience and have both proven they can lead big teams to exemplary performance.” 


Ashton will lead the Prestige commercial sales team across the U.S. and Canada. With over 13 years of experience in the alcoholic beverage industry, he has served in a broad range of roles spanning business analysis, pricing management, field marketing and sales leadership. Most recently Ashton was Vice President of Sales for Control, Franchise and Canada at Stoli USA. Prior to that, Ashton spent 11 years at Beam Suntory where he held numerous sales and analyst roles. 

“I’m thrilled to join Prestige Beverage Group at such an exciting time for the company and I’m proud to be leading the commercial sales function of the organization,” says Ashton. “Prestige’s strong portfolio of brands, and successful innovation stream sets the organization up as a rapidly growing brand owner across the wine, spirits and malt categories.”

Julian will lead all aspects of Prestige’s operations function. With nearly 20 years of experience in the alcoholic beverage industry, she has served in a broad range of roles in operations, supply chain and logistics, material planning and inventory management. Most recently, she was Vice President of Sales Operations at Treasury Wine Estates. Prior to that, Julian worked at E&J Gallo Winery for 12 years holding various roles including supply chain, warehouse management and production planning. 


“I love taking on new opportunities where I can make a difference,” says Julian. “Coupled with the chance to work for a family-owned company, this is a perfect combination for me. I’m excited to join and help lead the amazing team at Prestige Beverage Group.” 

These new business leaders will help Prestige to continue to take on new business opportunities, the company says, such as its recent partnership with Snoop Dogg and Trusted Spirits to INDOGGO Gin. 


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