RNDC Expands Partnership with Banfi Vintners

Republic National Distributing Company (RNDC), together with Young’s Market Company (YMCO), has signed a new agreement with Banfi Vintners and will assume additional distribution rights in six states.

This new deal is effective Sept. 1, 2020.

Utah and Wyoming will be added to the agreement effective Oct. 1, 2020.

“We are excited to continue to grow our partnership with Banfi and the Mariani family,” says RNDC/YMCO Chief Operating Officer and Executive Vice President Bob Hendrickson. “Together we will continue to build the Banfi portfolio going forward.”

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As of Sept. 1, 2020, RNDC/YMCO will distribute Banfi Vintners brands in Alaska, California, Florida, Hawaii, Indiana, Kentucky, Louisiana, Maryland, Mississippi, New Mexico, Nebraska, North Dakota, Oklahoma, Oregon, South Carolina, South Dakota, Texas, Virginia, Washington and Washington D.C.

“As Banfi enters the next century of our 101-year-old family business, we are so excited to partner with RNDC/Young’s,” says Banfi Chief Executive Officer and President Cristina Mariani-May. “Banfi’s strategy is to focus on affordable luxury and our proprietary labels from the Castello Banfi, Pacific Rim, Rainstorm, and Natura wineries. RNDC has been instrumental to help us succeed along this path.”

“The next step is to align with RNDC/Young’s on the west coast and with a greater national footprint,” she adds. “I am honored that our teams have come together to further solidify our collaborative relationship. While times are hard presently for businesses all over the globe, it is tried and true partnerships that lie at the heart of who we are and the brighter days that lie ahead.”  

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