The Monson Family announced today the introduction of Destination Brands, a new sales and marketing company under Goose Ridge Estate Vineyard & Winery.
With a distributor network and a team of industry veterans, Destination Brands will be home to its nationally distributed brands including g3, Tall Sage, StoneCap, Cascadian Outfitters and the newly launched VIDO vodka.
“A destination is defined as an attraction or event that draws people in, and that’s exactly how we feel about our brands. They are worth seeking out,” says Will Wright, Destination Brands Vice President of National Sales. “Our Destination Brands sales and marketing team looks forward to bringing these incredible brands and stories to life for our partners and consumers.”
Destination Brands creates a distinction between the portfolio of nationally distributed brands and the Goose Ridge Estate Winery direct-to-consumer offerings. The Goose Ridge Winery estate wines, tasting rooms and hospitality will stay under Goose Ridge Vineyard and Winery operations.
“Our family’s passion for wine started with our father, Arvid, and his vision for our property in Washington’s Columbia Valley. It grew in the dirt of Goose Mountain and our 2,200 acre estate vineyard,” says Molly Monson-Stutesman, Goose Ridge Vineyard and Winery Vice President of Sales and Marketing.
“As we developed, Destination Brands, it was important that we showcased where it all began,” she adds. “All our brands are rooted in our vineyards with a place and purpose. They mark a destination.”