375 Park Avenue Spirits, a division of the Sazerac Company, has announced a national partnership with Misunderstood Whiskey, as the brand expands distribution across the U.S.
The new partnership begins Oct. 1, 2020.
Misunderstood Whiskey is known for its Ginger Spiced Whiskey.
Under this agreement, 375 Park Avenue Spirits and Sazerac Company’s Bond and Royal craft division will assume responsibility for all sales, distribution and will support the brand’s marketing efforts.
“Misunderstood is a brand that’s in the early stages of its life cycle and that youthful exuberance permeates from the brand and is central to what creates such a loyal base of consumer evangelists,” says Jason Schladenhauffen, president and CEO of 375 Park Avenue Spirits. “The success that [Co-founders] Chris and JD have been able to achieve in that brief window is a testament to the strength of the brand and the stewardship they’ve provided.”
“The meteoric rise of the category is well documented and we feel strongly that this brand is ripe to become one of the next rising stars,” Schladenhauffen adds.
Misunderstood Whiskey started as a kitchen recipe by childhood friends, JD Recobs and Chris Buglisi. Misunderstood is an American whiskey blended with all natural ginger. The product is enjoyable neat or on the rocks, and has also gained traction as a cocktail ingredient.
“We’re extremely humbled to join Sazerac’s 375 Park Avenue Spirits Portfolio,” says JD Recobs, co-founder of Misunderstood Whiskey. “We couldn’t have asked for a better group of people to work with, and are confident that 375 Park Avenue Spirits and Bond & Royal will play a major role in the continued success of Misunderstood. We’re thrilled to take our brand to the next level and share Misunderstood with the rest of the Nation. It’s going to be a lot of fun!”
Adds Chris Buglisi, co-founder of Misunderstood Whiskey, “We’re excited to have partners who understand and align with our company’s vision to create the whiskey for everyone. With 375 Park Avenue Spirits and Sazerac’s infrastructure behind Misunderstood, we can focus on product innovation, brand strategy, and connecting more with our amazing customers who are the backbone of the brand.”