375 Park Avenue Spirits has entered into a supply and distribution agreement with Journeyman Distillery, effective January 1, 2021.
Under this agreement, 375 Park Avenue Spirits and Sazerac Company’s Bond and Royal craft division will assume responsibility for all sales and operational functions and will support the brand’s marketing efforts.
“When we explore potential strategic partners, it goes without saying that we evaluate the brand proposition, but we also want to ensure that we share a common vision with the owners and that they’re a good cultural fit for what we’re building,” says Jason Schladenhauffen, president and CEO of 375 Park Avenue Spirits. “I can honestly say unequivocally that’s the type of long-term partner we’ve found in Bill and Johanna Welter from Journeyman.”
“From the history surrounding the building that now serves as the distillery, to the brand being 100% grain to bottle and certified organic, the unique points of difference and authenticity permeate from this brand like very few in the industry,” Schladenhauffen adds. “Couple all of that with the award-winning liquids that Bill and his team cultivate and our team feels poised to deliver big things for this portfolio in the years to come.”
Founded in 2010 by husband-and-wife team Bill and Johanna Welter, Journeyman Distillery opened its doors to the public in 2011.
“We welcome the opportunity to work with a world-class organization in 375 Park Avenue Spirits,” say the Welters. “In an effort to maintain one of our core visions of creating a multigenerational, family owned and operated business, we feel that the collaboration, with the like-minded 375 Park Avenue Spirits, will advance that mission. With the 375 Park Avenue Spirits expert sales team and guidance, we embrace the challenge for our authentic brand story, heritage, and carefully handcrafted artisan spirits, to reach a wider audience in the US. We are ready to embark on this ‘Adventure of Spirit’ together.”
With a focus on locally sourced organic and kosher ingredients, and the signature inclusion of wheat across the product line, Journeyman Distillery now counts more than 150 employees and distribution in 19 states and Europe.