Southern Glazer’s Introduces COVID-19 Resources for On-Premise

Southern Glazer’s Wine & Spirits has announced the availability of its new Hospitality Industry Recovery Strategy Roadmap for on-premise businesses.

The Roadmap is a digital tool offering resources and guides to help minimize recovery time for Southern Glazer’s on-premise customers that are rebuilding in the wake of COVID-19.

The interactive Roadmap features links and videos, providing customers with a step-by-step guide that includes a Reopening Checklist, information on staff training, guidance for leveraging social media, suggested marketing and promotions tactics, and an approach for To-Go and Delivery programming strategies. It also connects customers directly to, the Company’s ecommerce portal for online ordering and self-service.


The Roadmap was originally developed by the Company’s Coastal Pacific Wine & Spirits of Florida division, but is available to any on-premise business in the U.S.

“I’m really proud of the way our CPWS Florida team has pulled together to help on-premise customers navigate this uncharted path forward,” says Ernie Castro, Executive Vice President General Manager, Coastal Pacific Wine & Spirits of Florida. “This toolkit has been instrumental in mobilizing the local Florida customer recovery efforts, and it now can also serve as a blueprint across all Southern Glazer’s markets.”

Customers can click here to access the Roadmap.


In addition to the Hospitality Roadmap, Southern Glazer’s continues to update its SGWS Customer Care website with recovery resources for the industry. The website was initially launched in March as an online hub for trade customers, providing updates and resources to help businesses in the hospitality industry navigate the COVID-19 pandemic. As markets across North America begin their phase one reopening plans, the site has pivoted its content to provide more reopening and recovery resources for both on- and off-premise businesses. A new Reopening Resources section has been added to the site, in addition to a new Event Calendar featuring virtual education programming from Southern Glazer’s supplier community.


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