Heaven Hill Brands Expands Distribution with SGWS

Southern Glazer’s Wine & Spirits today announced a distribution expansion for Heaven Hill Brands.

The expansion primarily covers markets in Southern Glazer’s West Region and Control States divisions.

Southern Glazer’s will represent the new Heaven Hill business in a dual capacity with Heaven Hill’s current distributor partner beginning May 1, 2020, and then will become the exclusive distributor in Southern Glazer’s West Region and Western Control States, effective June 1, 2020.

“This commitment from Heaven Hill comes at one of the most challenging times our industry, and the world, has ever faced,” says Wayne E. Chaplin, Chief Executive Officer, Southern Glazer’s. “While both of our family-owned businesses have been hyper-focused on protecting the safety and wellbeing of our employees during the COVID-19 pandemic, we also believe it’s just as important to continue planning for the future so we are positioned to be even stronger when this crisis is over. Our relationship with Heaven Hill goes back decades, and our ability to continue moving forward during this difficult period speaks volumes to that relationship. The Southern Glazer’s team looks forward to further integrations of Heaven Hill’s outstanding portfolio; preparing for growth and success as businesses in the U.S. ultimately prepare to reopen.”

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Adds Max L. Shapira, President, Heaven Hill Brands: “Southern Glazer’s has always been a tremendous partner and now we are excited to expand that relationship through their first class organization, structure and route-to-market . . . Our diverse portfolio of recognized brands positions us for success and we look forward to working with Southern Glazer’s on a greater scale to help us execute our strategy and achieve our long-term business goals.”

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