SGWS Announces Supplier Management, Business Development Promotions

Southern Glazer’s Wine & Spirits has promoted Cindy Leonard to Senior Vice President, Supplier Management and Business Development, and Zach Poelma to the role of Senior Vice President, Supplier Strategy and Business Development.

Both are effective immediately.

Leonard and Poelma will continue to report to Ray Lombard, Executive Vice President, Supplier Management and Business Development.


“Cindy and Zach have been key in the development and implementation of supplier growth strategies at Southern Glazer’s,” says Lombard. “They have both displayed thought leadership and an unwavering commitment to driving results and performance throughout their careers. The collaboration they will bring to their roles will be instrumental in strategic transformation efforts across Southern Glazer’s, furthering best-in-class value to our suppliers.”

In her role as Senior Vice President of Supplier Management and Business Development, Leonard will lead the Supplier Management and Business Development team, responsible for deploying supplier strategies and driving supplier performance across the Southern Glazer’s footprint. In her most recent role as Vice President of Supplier Management and Business Development, she was responsible for the Deutsch Family, Mast Jägermeister, Davos, and Luxco supplier portfolios across the Company footprint.

Leonard brings to her new role experience in the beverage alcohol industry, which includes roles with E&J Gallo Winery, Remy Amerique, and Jackson Family Fine Wines. She joined Southern Glazer’s Wine & Spirits in Arizona in 2000 and went on to serve as Vice President & General Manager for the state’s Fine Wine Division.


In his new role as Senior Vice President of Supplier Strategy, Poelma will work closely with Southern Glazer’s leadership, as well as the Strategy and Transformation teams, to deliver enterprise-wide solutions. He will also lead the Supplier Insights and Analytics team in driving standardized ways of working, supplier performance reporting, and the deployment of strategic planning tools — all of which will add immediate value to Southern Glazer’s corporately managed suppliers.

Poelma originally joined Southern Glazer’s in 2011 in the Office of Strategic Management, and most recently served as VP of Supplier Strategy and Business Development. Prior to joining Southern Glazer’s, he held positions of increasing responsibility in the areas of financial and strategic planning and trade market at leading Fortune 500 companies including Procter & Gamble, Dannon, UBS, and Burger King. 


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