Seeking to raise its profile in the U.S. market, Portuguese wine group Sogrape has agreed with Broadbent Selections to move the distribution of Porto Ferreira and Casa Ferreirinha to Evaton Inc., Sogrape’s distribution subsidiary in the U.S., headed by Stephen Brauer, Chief Executive Officer.
“Following the recent successful transition of Sandeman to Evaton, we decided that it was the right time to consolidate our Portuguese portfolio with our U.S. distribution organization”, says João Gomes de Silva, Chief Sales and Marketing Officer for Sogrape Vinhos. “And we are grateful to Bartholomew Broadbent and his team for their stewardship of Casa Ferreirinha and Ferreira Port over the years”.
Porto Ferreira is a brand with more than 250 years of history. It’s linked to the figure of Dona Antónia.
“We are thrilled to strengthen the link to Sogrape with such recognized brands,” says Stephen Brauer. “Casa Ferreirinha & Ferreira Port bring amazing Douro credentials and expertise to our existing portfolio, which also includes other iconic Portuguese brands such as Mateus and Sandeman and the new star on the horizon, Silk & Spice.”