Global cannabis brand producer Cannabiniers has announced its agreement with CannaRoyalty Corp. for exclusive distribution rights for Cannabiniers’ portfolio of products.
This partnership with Continuum, the California distribution division of Origin House, expands Cannabiniers’ reach to more than 500 dispensaries across the state of California, the world’s largest cannabis market.
“Our patent-pending beverages and topicals are proving that fast-acting cannabis products that support lifestyle integration and responsible consumption appeal to a diverse range of consumers— representing the future of the cannabis industry. Partnering with Continuum expands our footprint across California, increasing consumer access to our portfolio of innovative products,” says Michael Hayford, CEO of Lighthouse Strategies, parent company to Cannabiniers. “Consumers are seeking products that provide a healthier, safer way to consume cannabis. Through Continuum, they will now be able to experience our entire portfolio of fast-acting, smoke-free cannabis products—we couldn’t be more thrilled with this partnership.”
Cannabiniers’ portfolio crosses multiple channels including beverage and personal care. Distribution through Continuum will include: Two Roots, anon-alcoholic, cannabis-infused craft beer, Baskin, a line of cannabis-infused personal care products, and Creative Waters, its new brand of cannabis (CBD and CBD:THC) infused sparkling water; with additional portfolio expansions to be announced soon.
Origin House is a growing cannabis company operating across markets in the U.S. and Canada. Origin House’s brand development platform is operated out of six licensed facilities located across California, and provides distribution, manufacturing, cultivation and marketing services for its brand partners. Continuum, the company’s wholly-owned California-based distribution platform, has state-wide presence and offers coverage across the state.