Auxly Cannabis Group and Kindred Partners have entered into a brokerage agreement in which Kindred will act as Auxly’s exclusive sales agent for its adult-use cannabis products in Canada.
Kindred, a wholly-owned subsidiary of Breakthru Beverage Group, is a Toronto-based specialty cannabis brokerage serving the adult-use market. Kindred uses the experience of its sister-company, Breakthru Beverage Canada, in working with Canadian Provincial control boards, licensed distributors and retailers to broker regulated cannabis products for the adult-use market.
“We are excited to work with the innovative team at Auxly to help them execute on their route-to-market and retail sales strategy,” says Dave Prodanovic, VP and General Manager, Kindred. “Kindred has an experienced, best-in-class sales team, supported by scaled services and technology, to help Auxly grow their brands and attract customers and consumers across Canada.”
Kindred will provide its brokerage services to Auxly and use its national presence to market the company’s portfolio of brands nationwide, the company says.
“Having Kindred as our sales and brokerage partner is a fantastic complement to the strong relationships that we continue to build with the provincial boards and accelerates our vision of becoming a leader in the derivative cannabis product market,” says Jeff O’Neill, Head of Commercial at Auxly. “Auxly is committed to being a consumer-focused organization and we look forward to working with Kindred to introduce Canadians to our portfolio of high-quality cannabis products and gaining consumer trust for our brands. We believe that with Kindred’s proven track record and our incredible portfolio of branded cannabis products, we are well positioned to lead this next wave of the cannabis industry.”