SGWS Recognized at Diageo Golden Bar Awards

The Coastal-Pacific Wine & Spirits (CPWS) division of Southern Glazer’s Wine & Spirits — representing Diageo across 12 open and 17 control states — received four Golden Bar Awards at Diageo’s 16th annual Golden Bar Awards in Chicago earlier this month.

The Golden Bar Awards go to distributors demonstrating excellence in sales, innovation and advancing social responsibility.

Southern Glazer’s CPWS received the prestigious Spirits Distributor of the Year Golden Bar Award, won by Coastal-Pacific Wine & Spirits Brokers of North Carolina.

“I’m extremely proud of the strong performance delivered across CPWS in F19, especially the best-in-class results achieved by Coastal-Pacific Wine & Spirits Brokers of North Carolina, and by the Coastal-Pacific Wine & Spirits teams of Florida, California and Texas,” says Gerry Rivero, Executive Vice President and Managing Director, Coastal-Pacific Wine & Spirits of America. “Our commitment to building capabilities at every level of the organization has been the linchpin to our ongoing success.”

The national awards presented to Southern Glazer’s include:

  • Spirits Distributor of the Year: Coastal-Pacific Wine & Spirits Brokers of North Carolina
  • On-Premise Excellence: Coastal-Pacific Wine & Spirits of Florida
  • Multicultural Excellence: Coastal-Pacific Wine & Spirits of Texas
  • Innovation Excellence: Coastal-Pacific Wine & Spirits of California

In addition to the Golden Bar Awards received, Kirsten Irby of Coastal-Pacific Wine & Spirits Brokers of Virginia took home Sales Consultant of the Year for Diageo’s Control States division, while George Leydecker of Coastal-Pacific Wine & Spirits of Texas earned Sales Consultant of the Year for CPWS.


Golden Bar statuettes, made of gold or platinum, weigh eight pounds, stand more than a foot tall, and are produced by Society Awards, the company that produces awards for The Emmy’s.


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