Breakthru Beverage Group announced it has expanded its sales partnership in Canada to represent Lucas Bols’ portfolio including Bols Liqueurs, Bols Genever, Passoa Passion Fruit Liqueur, Galliano and Nuvo Sparkling Liqueur.
“Lucas Bols has benefited from a long-standing relationship with Breakthru in other North American markets, and we are excited to expand our relationship into Canada,” says Brett Dunne, Managing Director USA and Canada, Lucas Bols. “Their proven track record, market knowledge and brand strategies will allow us to grow our portfolio’s presence in Canada. Our strength lies in On-Premise, and as a cocktail company, we believe we are a perfect complement to Breakthru’s strong spirits portfolio.”
The new partnership in Canada expands on the existing ties the companies have developed in the United States, where Breakthru represents the portfolio in 12 markets.
“Lucas Bols is one of the most respected brands in the world. Their history and commitment to excellence is well-known and we look forward to the chance to help grow their presence in the Canadian market,” says Julian Burzynski, Regional President-Canada, Breakthru Beverage Group. “Breakthru is committed to building a strong and diverse portfolio in Canada that meets the demands of our customers while seeking out suppliers who share our commitment to quality and innovation. Lucas Bols’ reputation speaks for itself, and we’re thrilled to expand our relationship with them.”