Heineken Announces Branding Makeover

Heineken has announced plans to refresh its brand identity this spring.

The new look includes a “generous splash” of its iconic green color, plus a big red star to help pop on shelves and at accounts, the company says.

The newly redesigned cans and new point-of-sale materials will hit stores starting in May.

“We’re leveraging our equity with a bigger, bolder brand name wrapped around the lower half of the can and reinforcing our immediately-recognizable red star in the most prominent position,” says Lorenda Alward, brand manager, Heineken USA. “More and more beer drinkers prefer cans to bottles and we’re stamping a more visual, impactful identity on our cans to stake out claim to this growing set. Heineken drinkers are proud of what they drink, and this new can design makes a statement, both in hand and in the on-prem.”


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