Stoli Group USA today announced a new distributor alignment, effective April 1, 2019. It sees the company’s wine and spirits portfolio continue representation with four current partners, expand representation with two others, and bring a new distributor into the fold out west.
Young’s Market Company will join Stoli Group USA’s distribution network to manage the portfolio in Alaska, Arizona, California, Hawaii, Idaho, Montana, Oregon, Utah, Washington and Wyoming.
Breakthru Beverage Group will add Illinois to its charge, which already includes Colorado, Delaware, Florida, Maryland, Pennsylvania, South Carolina, Virginia, Washington D.C. and Montgomery County.
Minnesota-based Johnson Brothers is responsible for the SGUSA product roster in its home state and will now add Iowa, Nebraska, North Dakota and South Dakota to its remit.
Stoli Group has also entered into a long-term agreement with Empire Merchants, which will continue to handle Stoli’s spirits range in New York.
Stoli Group will maintain its relationship with Republic National Distributing Company in the following states: Alabama, Georgia, Indiana, Kentucky, Louisiana, Mississippi, New Mexico, North Carolina, Ohio, Oklahoma, Texas and West Virginia. Horizon Beverage Group will remain SGUSA’s partner in Maine, New Hampshire and Vermont, as well as Massachusetts and Rhode Island. Finally, in Michigan, Stoli Group will maintain its relationship with Great Lakes Wine & Spirits.
“We reviewed and carefully considered various options and partners prior to reaching our final decision,” explains Rudy Costello, president and CEO of Stoli Group North America. “The marketplace is evolving, and we are aggressively expanding and reshaping our portfolio while looking to continue to grow share in the largest spirits category with our flagship Stoli Vodka brand. This distributor alignment best positions us to achieve our ambitious long-term growth objectives. We look forward to working together to implement this route-to-market with our new, dynamic distributor network.”