As part of its largest global redesign and marketing efforts in more than a decade, the Italian lager Peroni Nastro Azzurro will launch its first-ever U.S. national campaign.
This comes as the 50-year-old global beer brand also rolls out new packaging.
The U.S. campaign is entitled Birra Beautifully. These first-ever national TV spots will begun airing March 25.
The spots depict people in stylish, sophisticated settings going to great lengths to enjoy their Peroni, the company says. “Diving into a pool dressed in full cocktail attire to retrieve a bottle opener, to quickly changing from beach to chic for sunset drinks, the story reinforces the allure of classic Italian style, and encourages viewers that Whatever you do, do it beautifully.”