Heineken USA this summer will roll out special music packaging and daily music-themed prizes that include Spotify and Live Nation gift codes.
Beginning April 15 and continuing to September 30, 2019, consumers are invited to enter a daily sweepstake for a chance to win six-month Spotify Premium memberships and $100 Live Nation gift cards. The grand prize will include an exclusive music experience with flights, hotel accommodation and Live Nation gift cards.
Consumers who enter using the special packaging and share through social media platforms Twitter and Instagram, with #HeinekenEncoreSweeps, will be eligible for prizes. The special packaging will be available in 6-, 12- and 24-pack bottles.
The integrated marketing program combines national and regional broadcast and digital media to drive awareness, high-impact off-premise shelf, display and cooler merchandising, a light up label and digital resource tool on-premise, specially marked packaging and social engagement platforms that urge consumers to share stories, photos and music with friends online.