Absolut Elyx Rolls Out Bottle Redesign

The luxury vodka brand Absolut Elyx has unveiled a new bottle design.

Created by the London-based design agency Stranger & Stranger, the new Absolut Elyx is made from over 40% recycled glass. It “celebrates the vintage copper credentials central to the creation of Absolut Elyx,” the company says, “through a sleeker, lustrous and more elegant form that stands out from the crowd.”

Absolut Elyx is the luxury expression of Absolut Vodka, made from winter wheat from a single estate in Åhus, Sweden, and distilled in a 1921 copper column. The entire production of Absolut Elyx takes place within a 15-mile radius and is overseen by master distiller Krister Asplund. The vodka is 42.3% ABV.

“With Absolut Elyx we always endeavor to challenge the normal conventions associated with luxury vodka to create a profile that is uniquely playful, luxurious and eclectic,” says Miranda Dickson, global brand director for Absolut Elyx. “We’re thrilled to have partnered with Stranger & Stranger, who truly understand our brand DNA and have produced a piece of art that captures the spirit of the Absolut Elyx lifestyle.”

The new Absolut Elyx bottle is available worldwide in spring/summer 2019.



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