3 Badge Beverage Co. Names SE Market Manager for Mixology

The mixology division of 3 Badge Beverage Corporation has hired Stephen Gorman as Southeast Market Manager.

Based in Florida, Gorman now oversees sales for the 3 Badge spirits portfolio in Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina and Virginia.

Gorman joined 3 Badge Mixology from MS Walker, where he was State Sales Manager for the Southeast region, managing the company’s brands with six distributors in three states. He was previously Director of Chains and Regional Sales Manager for Castle Brands, where he managed all facets of their business in Florida, South Carolina, North Carolina, Virginia, Mississippi, Alabama, Louisiana and Georgia. He joined Castle Brands in 2006 as an area manager in Florida.

“Stephen has a strong background in spirits sales in the Southeast region and is a valuable addition to our Mixology team as we continue to grow our business,” says August Sebastiani, president of 3 Badge Beverage Corporation. “We’re delighted to have Stephen leading our business in the critical Southeast region.”

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Sebastiani noted that the 3 Badge Mixology portfolio saw a 19.4% increase in total shipments in 2018 and is positioned for further growth in the coming year. Leading brands included Kirk & Sweeney Rum with a 38% increase in shipments, Bozal Mezcal with more than 20% increase in shipments and Uncle Val’s Gin with close to 10% increase in shipments for 2018.

3 Badge Beverage Corporation is based in Sonoma, California, and was founded in 2009 by Sebastiani.

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