Breakthru Builds Sazerac Partnership Across Footprint

Breakthru Beverage Group has expanded its sales partnership with Sazerac in several markets across its North American footprint.

This multi-market expansion comes on the heels of Breakthru’s recent announcement in Pennsylvania, where it has continued to grow its relationship with Sazerac to represent its direct distribution portfolio.

Breakthru will assume representation of Sazerac brands including Seagram’s V.O. Seagram’s 83, Seagram’s Five Star, Myers’s, Romana Sambuca, Yukon Jack, Booth’s, Goldschlager, Popov, Relska, The Club, Black Haus, Peligroso, Grind, Piehole, Parrot Bay, Stirrings, Scoresby and John Begg, in addition to its existing portfolios in Delaware, Illinois, Maryland, Minnesota, Nevada and Washington D.C. markets.

“Breakthru has a long track record of success and has been a true partner in building the Sazerac portfolio across the country,” says Randy Roets, national sales director of Sazerac. “We look forward to this collaboration and are confident we will continue to innovate and achieve growth in both on- and off-premise accounts together.”

“This is a tremendous opportunity for Breakthru and we’re excited to bring a renewed energy to the Sazerac portfolio by further integrating our growth strategies to drive their business forward,” says Kevin Roberts, EVP, supplier development of Breakthru Beverage Group. “We look forward to continuing to work alongside our supplier partners to help grow their brands across all markets.”

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