Anheuser-Busch has added Cutwater Spirits, the California-based producer of spirits and canned cocktails, to their growing Beyond Beer portfolio.
Founded in 2016 by former Ballast Point executives, Cutwater Spirits quickly became known for their premium, ready-to-drink cocktails. In total, Cutwater Spirits has seven mixers, 14 canned cocktails and 16 types of spirits encompassing variations of whiskey, vodka, gin and rum. They currently distribute to 34 states and have experienced double and triple-digit growth since inception, the company says.
“We’re thrilled to have found a partner that understands our vision for Cutwater Spirits and will give us with the tools and resources to grow and thrive,” says Yuseff Cherney, Cutwater Spirits founder. “We’re excited to join A-B and work with the team there to bring our spirits and canned cocktails to the world.”
Cutwater Spirits is based in San Diego and operates out a 50,000-square-foot production facility. The company — which will continue to be led by Cherney, Earl Kight and other senior-level managers — hopes to leverage Anheuser-Busch logistics, distribution, brand-building and packaging to scale the brand even faster.
Cutwater Spirits will add premium ready-to-enjoy cocktails to Anheuser-Busch’s Beyond Beer portfolio, which already includes the Ritas, Spiked Seltzer, Babe Rose and HiBall.
The partnership with Cutwater Spirits is subject to regulatory approval. Terms of the agreement were not disclosed.