The Vinexpo brand of wine conferences is expanding in Asia.
The first Vinexpo Shanghai will take place October 23-25, 2019, at the Shanghai World Expo Exhibition & Convention Center.
This new biennial Vinexpo exhibition reflects the group’s global expansion strategy, and ambition to be present in China every year, with Vinexpo Hong Kong already taking place every two years. “Vinexpo Shanghai will complement our successful Hong Kong exhibition and take us a step further in penetrating deeper into the Chinese market,” says Christophe Navarre, president of the Vinexpo Supervisory Board.
The establishment of a new Vinexpo event in China also correlates with the growth of wine consumption in China, which is set to increase by over a third to nearly $23 billion over the 2016-2021 period — as revealed in the latest Vinexpo/IWSR Report released earlier this year. This propels China to becoming the second most valuable market by 2021, behind the U.S.
Vinexpo Shanghai will be dedicated to local Chinese buyers who can find opportunities to expand their portfolios through a program of business meetings, tastings and masterclasses.