Heaven Hill Distillery has big plans for its future in bourbon.
The distillery announced today plans for a renovation, expansion and rebranding of the current Bourbon Heritage Center — Heaven Hill’s visitor experience in Bardstown, Ky. since 2004. The company also unveiled plans for expanded production capabilities.
Both plans are part of a multi-year, $65-million investment to grow in Bardstown.
With an investment of $17.5 million and an enlarged footprint, the new visitor center in Bardstown will focus on the story of Heaven Hill Distillery since its inception in 1935, the Shapira Family and name brands within the portfolio.
The visitor center will offer a multitude of experiences:
- The Heaven Hill Distillery American Whiskey portfolio will be on display through a variety of whiskey tastings and educational seminars
- Interactive, educational spaces dedicated to Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey and Larceny Small Batch Kentucky Straight Bourbon Whiskey
- A “You Do Bourbon” immersive space, where guests will be able to participate in hands-on laboratory learning experiences and bottle their own bourbon
- A new rooftop bar will feature cocktails and bourbon tastings, which visitors can enjoy overlooking Heaven Hill rickhouses
- An enhanced retail space will offer branded merchandise, specialty food products, locally crafted gifts, and several of Heaven Hill’s bourbons and American whiskeys
In addition to the visitor center expansion, Heaven Hill will also add production capacity with new barrel warehousing, bottling line and equipment upgrades, and increased holdings of aging bourbon, amounting to a total of $47.5 million.
Since 2010, Heaven Hill has invested over $100 million into the future of Kentucky bourbon primarily through distillery expansion, warehouse construction, and tourism.