The Wine Group Acquires 7 Deadly Brand

The Wine Group announced today that it has purchased the 7 Deadly brand from Michael David Winery.

First released in 2002, 7 Deadly’s lead SKU, 7 Deadly Zins, has ranked among the best-selling zinfandels in America since 2015, the company says. The wine has a “powerful, racy style,” and is sourced from sustainable old-vine vineyards in the Lodi AVA.

The 7 Deadly brand also includes 7 Deadly Red, a red blend from the Lodi AVA that has grown approximately 500% over the last 52-weeks, the company says.

“We are always looking for strong brands built on quality that have potential to grow, and we are thrilled to bring 7 Deadly into The Wine Group’s portfolio,” says Brian Vos, CEO of The Wine Group. “We look forward to continuing to work with 7 Deadly’s growers in the Lodi AVA, which we believe grows the best Zinfandel in California and the world.”

International Wine Associates (IWA), a California-based M&A advisory firm that specializes in the wine industry, served as the exclusive advisor to and represented Michael David Winery in this transaction. Terms of the transaction were not disclosed.


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