Think Spirits Enters Into Deal with Stoli Group in Australia

Think Spirits will take over the distribution, sales and marketing of the Stoli Group portfolio in Australia, starting November 1st, 2018.

The distribution is currently with Proximo Australia.

To start, Think Spirits will focus on Stoli Premium Vodka, its Vanil and Salted Karamel flavors, the Stoli Gold, and elit Vodka, the company says.

This announcement follows recent news that Amber Beverage Corporation have acquired a majority share of Think Spirits. Amber Beverage Corporation, which, along with Stoli Group, is a subsidiary of SPI Group.

“Vodka is a key growth category in Australia, as it is now the No. 3 segment behind Bourbon & Scotch,” says Patrick Borg, CEO of Think Spirits. “Stoli is a well-established brand, with a strong following and, critically, real growth potential. The team and I are very excited about the opportunity to integrate Stoli into the Think Spirits portfolio and work closely with our retail partners to grow the complete range of products. I would also like to acknowledge the Proximo Australia business for their recent work on the brand.”

Think Spirits was founded in 2004 by Borg. The company is based in Sydney, Australia.

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