Brockmans Gin today announced the appointment of Blue Ridge Spirits & Wine Marketing as its new national sales and marketing company, to further develop the brand’s growth in the U.S.
The partnership arrangement takes effect on September 1, 2018.
Following four years in which Brockmans developed its business in the northeast, the brand owners have decided to expand Brockmans Gin’s footprint across the entire U.S. during the next two years.
Blue Ridge Spirits & Wine Marketing, based in Atlanta, GA, will assume direct responsibility for Brockmans’ day-to-day business development, brand and programming activities, working with the brand’s distributor partners in the U.S.
“We are pleased to announce this new partnership with Blue Ridge, who offer a great fit with our own business and the capability to expand our presence nationally in the USA,” says Neil Everitt, Brockmans co-founder and CEO.
The importer of record, Park Street, will continue in its current position, as will the gin’s brand ambassadors.
“Our ginhas proved popular with bars and consumers in Massachusetts, New Jersey, Connecticut, Rhode Island, New York, Vermont, New Hampshire and Maine,” says Bob Fowkes (pictured atop), co-founder and marketing director of Brockmans. “Now, with the help of Blue Ridge Spirits & Wine Marketing, we look forward to bringing this English-made spirit to an even larger audience across more states in the U.S.”
Brockmans launched in the U.S. in early 2014. Earlier this year, the company reported total revenue of $11 million – up 51% year-over-year.
Brockmans Gin is made with 11 botanicals. The taste profile features a top note of Bulgarian coriander, blueberries and blackberries, the company says, and a bottom note of juniper berries from Tuscany, married with a dry, bitter-sweet peel of Valencian oranges.