Bom Bom Brands Expands into Three More States

The beverage company Bom Bom Brands has expanded into three new markets in Q3. The product line is now available in 13 states and more than 1,200 retailers, restaurants and bars, the company says.

Bom Bom’s three flavors have been picked up in Tennessee through Empire Distributors, in Michigan with Benchmark Beverage, and in Oklahoma through Select Wine and Spirits affiliated with Jarboe.

Bom Bom’s offerings include three all-natural, gluten-free, Caribbean rum-based flavors:

  • Coco Mochanut: like a spiked candy bar, a blend of chocolate, coffee and coconut at 14% ABV. Coco Mochanut won a double gold medalthis year in the Cream Liqueurs category at the WSWA Tasting Competition
  • Nilli Vanilli: like a creamy vanilla wafer, a dairy-free blend of almondmilk and vanilla cookie flavors at 14% ABV
  • Fully Baked: a dairy-free blend of chocolate chip cookie and brownie flavors paired with hemp milk at 14.2% ABV

Bom Bom Brands was founded by the husband-and-wife team of Kevin Mowers, a food scientist, and Eva Maria Janerus, who worked in finance. In the early days of their dating, Mowers made Maria a sweet drink that essentially “melted down” a Mounds bar and incorporated the flavors into a custom cocktail, the company says. Maria enjoyed it so much that she began asking Mowers to make it for her and friends on a regular basis, eventually calling it “Bom Bom.” A fitting name, as it is slang for “my sweetie” in Spain.

All three flavors are sold in 750-ml. sizes with a suggested retail price of of $19.99-$21.99 each. 50-ml. trial sizes of Nilli Vanilli and Fully Baked are currently available for .99 cents each. The Coco Mochanut trial size will be available in October.


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